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| Atayne: Outdoor and Athletic Gear |
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Atayne uses recycled polyester (from post-consumer plastic bottles) and recycled cotton.
For odor control, fabrics are treated with naturally-derived chitosan. The concept for Atayne's product line was born when founder Jeremy Litchfield discovered that his traditional red running shirt contained petroleum, dioxins and other potentially harmful chemicals that might be absorbed by his body when he perspired. Which sparked the idea for a performance apparel company that would put people and the planet first, instead of solely focusing on convenience and aesthetics.
Not only does Atayne’s approach mean less waste in landfills and less energy used manufacturing materials, it's also likely to attract enthused and loyal customers who'd rather sport one of Atayne's eco-proud slogans than a mega-brand's logo.
According to Jeremy, "Not only do we make high performing gear from environmentally-sensitive materials, we incorporate planet and people friendly practices in all that we do. In fact we are required to. Atayne is a certified B Corporation. Unlike traditional companies, Certified B Corporations are legally required to consider the impact of their decisions on the long-term interests of their employees, suppliers, community, consumers, and the environment".
It can be a challenge to balance your love of an active lifestyle with strongly held values of environmental sustainability. Think of the impact of all the travel to far-off locations for hiking, running, biking, paddling, or climbing. Add in all the waste generated by events. Finally, top that off with the environmental consequences of the resource- and energy-intensive gear and equipment required to enjoy your active pursuits. When you add it all up, even the most eco-conscious athlete treads pretty heavily on our planet.
In addition, to creating high performing outdoor and athletic gear that is sensitive on the planet and safe for the people who make and use it, Atayne is dedicated to continually offering ways for the eco-active set to reduce their impact on the environment.
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